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The Resource Shoe dog : a memoir by the creator of Nike, Phil Knight

Shoe dog : a memoir by the creator of Nike, Phil Knight

Label
Shoe dog : a memoir by the creator of Nike
Title
Shoe dog
Title remainder
a memoir by the creator of Nike
Statement of responsibility
Phil Knight
Creator
Author
Subject
Genre
Language
eng
Summary
Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. Its swoosh is more than a logo. A symbol of grace and greatness, it's one of the few icons instantly recognized in every corner of the world. It all begins with a classic crossroads moment. Twenty-four years old, backpacking through Asia and Europe and Africa, wrestling with life's Great Questions, Knight decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former University of Oregon track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sports, they created a brand, and a culture, that changed everything
Biography type
autobiography
Cataloging source
DLC
Dewey number
  • 338.7/68876092
  • B
Index
no index present
LC call number
HD9992.U52
LC item number
K555 2016
Literary form
non fiction
Label
Shoe dog : a memoir by the creator of Nike, Phil Knight
Instantiates
Publication
Copyright
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocn945804148
Dimensions
24 cm
Edition
First Scribner hardcover edition.
Extent
386 pages
Isbn
9781501135910
Lccn
2016010080
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (Sirsi) M1063949
  • (OCoLC)945804148
Label
Shoe dog : a memoir by the creator of Nike, Phil Knight
Publication
Copyright
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocn945804148
Dimensions
24 cm
Edition
First Scribner hardcover edition.
Extent
386 pages
Isbn
9781501135910
Lccn
2016010080
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (Sirsi) M1063949
  • (OCoLC)945804148

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